Welcome to Woodward Trade Company!

Hey folks!

Thanks so much for stopping by our site and taking a moment to check out this post. I've been back and forth on building websites via Shopify and Etsy, and now I'm back to pushing all of our products and content to Squarespace - which is a platform I love and use for other projects I'm involved with. So if you're reading this, thanks for sticking with me through my trial and errors! And if you're new to the company and site - hello!

I wanted our first post to be about how Woodward Trade Co. came to be, who we are and what we love to do. So first thing's first, my name is Andi Woodward and I'm one of the founders of WTC. The idea for the company actually started after I cleared out my basement shop at my home in Bay View. I set up my newly gifted chop saw (thanks, Dad!) and random assortment of tools collected over the years neatly on the peg board and bench and started making stuff on the weekends outside of my job in advertising.


To the right is a photo of me with a bundle of cut-offs from a friend after I helped him stain some ceiling boards for his living room renovation. And that kind of best shows the spirit of how this all started, I just gathered up random wood and bundles of lath and started to make stuff. Sometimes I had a plan, most of the time I didn't. I decided to start a new Instagram account called "Woodward Trade Co" to keep a record of all of my little projects. That's about the time when I started to get into doing pattern work.

Above is my first geometric headboard piece I ever did - which now is home with a lovely couple who are talented artists and friends of mine!

Above is my first geometric headboard piece I ever did - which now is home with a lovely couple who are talented artists and friends of mine!

Pictured below is one of my first geometric pieces. I continued to create more and more work in this style, and was getting really positive responses. That's when I started showing it to my Dad and brother, Curt and Joe Woodward - who both work at our family's millwork shop called Retail Fixture LLC in Racine, WI - and the idea for making Woodward Trade Company bigger than my basement started to grow.

Fast forward to today, I work full-time alongside my Dad and Joe at our shop to continue expanding and building WTC using our facility's resources with a focus on creating products for consumers and doing custom woodwork and renovations. I have an office and a bench, which I love because I get to jump from editing photography and printing packing slips to building custom orders and developing prototypes. I'm really lucky to be able to work and learn alongside the incredibly talented managers and carpenters here - who build retail and restaurant environments nationally for companies like Potbelly Sandwich Works, Jockey International, Anthropologie, Altar'd State and more - so I just try to soak everything up like a sponge and ask as many questions as I can.

These last few months have been a whirlwind, but I think that we're headed in the right direction. It might be a slow growth, but as long as we are sticking by our belief of making good products with a focus on sustainability and working with as many local vendors as possible, then that's just fine by me.

I hope y'all enjoyed learning a bit more about who we are, and I look forward to writing more and seeing where this thing takes us. 



Andi Woodward
Co-Founder of Woodward Trade Co.

Andi Woodward